The Ashland Experience
Auction Marketing Strategy
Listed to Settled in 60 Days or Less
- Focus is on the subject property
- Settlement to usually occur within 30 days
- Buyers act on Seller’s schedule
- Realizes the property’s true market value
- No concessions or contingencies
- Extensive advertising focusing on your property
Traditional Listings
Traditional Marketing
Listed to Settled in 87+ Days
- Subject property is one of many being shown
- Property may be on the market for months
- Seller waits for Buyers to submit an offer
- Upside potential is limited by asking price
- Contingencies and concessions are expected
- Minimal advertising; heavy reliance on the MLS
